This process of contract farming involves cultivating and harvesting for and on behalf of Nature's Fresh India and forwarding the produce at a pre-determined price.

In return, the contracted farmers are offered high price against their farm produce. The role of contract farming in India rural economy is becoming more and more important, since organized farming practice has become the need of the hour in the world of rapid industrialization. The rapid industrialization process in India has created shortage of farmland, which in turn has necessitated organized farming practice in India.

Nature's Fresh has been in forefront of this rational campaign which benefits the larger society in longer run.